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11 December 2014

As the Christmas period approaches, it is important to monitor trends in consumer purchasing with regard to health and nutrition to ensure that you are providing your customers with the best product options.

For many of us the Christmas season is a time of unrestrained over-indulging. On Christmas day alone we consume up to 6,000 calories – three times the recommended daily intake for women and twice the amount for men. As a result, during this time, weight control and digestive supplement sales accelerate. This gives you the opportunity to elevate your selection and offer the everyday consumer effective dietary supplements.

So what are supplements that are consumed to aid digestion and nutrient absorption, and contribute to immune function with the potential to leverage and grow your business this Christmas season?

Probiotics

Probiotics, known as the ‘friendly bacteria’, are relatives of the good gut bacteria needed for maintaining a healthy digestion. Probiotic supplements can be extremely beneficial in keeping pathogens or infectious microorganisms (a biological agent that causes disease or illness) in check. Some digestive disease specialists are even recommending Probiotics for treating bowel related disorders such as diarrhoea and Irritable Bowel Syndrome (IBS). Due to the increasing clinical support of the effects of Probiotics this dietary supplement is a top-seller among consumers. Appealing to this target market, as a distributor, can put you ahead of the competition this Christmas within the nutraceutical landscape.

Green Tea

Green tea is the product made from the Camellia sinensis plant and is a top herb used in weight control and to treat stomach disorders. The useful parts of green tea are the leaf bud, leaf, and stem that help reduce appetite and improve digestion. They are able to maintain important molecules called polyphenols, which seem to be responsible for many of the benefits of green tea. Polyphenols might be able to prevent inflammation and swelling too and protect cartilage between the bones too. Green tea contains 2% to 4% caffeine, which affects thinking and alertness perfect for the Christmas hangovers.

Aloe Vera

Aloe Vera has been recognised for centuries for its remarkable health-enhancing properties. Although Aloe Vera has been recognised specifically for external application to the skin, it is now widely used to help a variety of conditions of the digestive tract.

An analysis of the Aloe Vera plant shows that it is made up from a variety of amino acids, enzymes, vitamins and minerals and it comes closer than any other known plant to the duplication of essential substances in the human body. Aloe Vera has natural detoxifying properties and works gently within the intestinal tract to help break down food residues and cleanse the bowel. It can help ease constipation and helping to reduce discomfort and bloating. Naturally easing the symptoms associated with the discomfort of Christmas over-indulging.

Getting the right supplements

When it comes to choosing a nutraceutical supplement, most consumers want effective ingredients. As a distributor, it is extremely important to provide consumers with nutraceutical supplements that will produce noticeable benefits. A great way to ensure this happens is by working with a supplement manufacturer that can provide you with quality products with a high level of efficacy for specific market segments pushing your business to the forefront of the nutraceutical marketplace.

For more information on our innovative dietary supplements and products for the holiday season designed to support your growing nutraceutical business email ParkAcre today!

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